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Lead generation in B2B: Place yourself in the shoes of your buyer in 6 steps
– By our spotONguest: Tristan Lavender – How can you use content to generate leads? This was the main question during the spotONvision-NIMA Expert Class ‘Connect & Convert’ on May 15th. I was...
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I love B2B marketing. I love technology
By Jessica Heres – Technology and marketing have never had a close relationship. Passion has always been lacking. But they should be very much in love. Best friends at least. Why? Because technology,...
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B2B marketers – Join the revolution!
By Jessica Heres – The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to...
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Guide for B2B Marketers: Business Buyer Insights 2013
It’s not always easy to understand the buyer and customer, especially for B2B Marketers. “Why is someone (not) interested in my product or service? How to I engage with my target audience? How do I...
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5 core functions of an effective B2B Content Factory
How to create an effective content supply chain in B2B organizations?Recently I visited the SiriusDecisions Summit in London. This yearly Summit is a B2B marketing & sales conference with many...
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Registering for the B2B Marketing Awards has been opened
Amsterdam/Woerden – 19 November 2013 The B2B Marketing Award will be handed out for the fifth time in a row during the B2B Marketing Forum on 13 March 2014. This way the organizer, B2B Marketing agency...
View ArticleMarketing Automation: the next step in B2B marketing
Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove...
View ArticleAnything that gets attention grows – the art of nurturing in B2B marketing
According to research of MarketingSherpa (2012), companies that nurture leads have an ROI that is higher than 45% compared to organizations without a nurture campaign. But what does nurturing actually...
View Article“Marketing is necessary,” says the marketer…. “But it’s useless to us” says...
Marketers are making a lot of effort. More than ever they are trying to make clear that they are here to help Sales. And then I’m not talking about managing Christmas cards, printed t-shirts and...
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The buyer journey versus the customer journey: what is the difference?
More often people talk about the buyer journey, a journey that the buyer takes till he or she eventually buys. Many companies perform research in this field but you don’t hear a lot about creating...
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